LACED.: Scaling E-Commerce & Experience •

From warehouse chaos to connected operations, building LACED from the ground up.

 

Over a year at LACED, I helped transform the platform from a fragmented MVP into a cohesive product ecosystem. Starting with warehouse workflows, I automated core logistics, restructured complex returns, and designed a scalable UI system to support rapid growth. What began as a UI fix became full product ownership, stitching together startup ambiguity, legacy friction, and operational pain into tools that delivered real business outcomes.

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