Unblocking Access to Product Value.
Completion time
Support tickets
Scopes created
Redesigned Scope Creation to Accelerate Product Adoption
“Create new Scope” form was a major blocker: poorly structured, high-effort, and invisible to users until they stumbled into it. It wasn’t just a bad form; it was an anti-pattern that prevented users from accessing the product’s core value.
This project wasn’t on the roadmap. While working on another feature, I spotted the opportunity to redesign it as a low-effort, high-leverage fix. In one sprint, I transformed the flow into a focused, 3-step experience that cut completion time to under 30 seconds and unlocked broader usage of the platform.
While stakeholders didn’t flag this flow, I spotted it during the platform audit and analysis. At the time, we were rebuilding UI foundations across the platform as part of the migration to the new Angular. This gave me the space to take initiative and redesign the scope creation flow as a parallel track, without disrupting the core sprint work.
I mapped out the logic dependencies behind scorecard and output selections, and identified where users were getting stuck. I built focused prototypes to test whether simplifying the structure, language, and flow would make the experience easier to complete. I worked closely with the PM and engineering teams to ensure we respected backend constraints while still enhancing the frontend experience.
Within a week, we shipped a cleaner, faster setup flow that required less cognitive load but maintained full flexibility for complex client needs.
The feedback was immediate; users started creating scopes more easily and faster, support requests dropped, and the form redesign was later reused in two additional parts of the platform. It wasn’t a big feature launch or a dramatic visual overhaul. It was a simple yet strategic design fix that removed friction at the exact point where it was holding users back.
Company
SCOPE Better
Year
2023
Design Tools
Figma and Miro
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