Tailored B2B WordPress Sites.
Design for easy maintenance.
Revitalising Snow Software’s site with a modular Gutenberg-based design for easier content updates and stronger brand differentiation.
Challenge & Impact
Snow Software’s legacy WordPress setup relied on rigid templates and lacked a clear content model; editors struggled with daily updates, users found navigation challenging, and the brand appeared indistinct among competitors.
My Role & Insights into Solutions
As Senior Visual Designer at 10up, I kicked off with discovery workshops and user research to unearth Snow’s core values and pain points. I distilled those insights into two distinct style tile directions (Dynamic vs. Empowering), then built a polished style guide and atomic component library of core and custom Gutenberg blocks. Working hand-in-hand with UX colleagues and engineers, I documented every template and interaction spec, ensuring the final site was both on-brand and editor-friendly.
Outcomes
By delivering component-driven Gutenberg templates that reduce update times from hours to minutes, simplifying navigation for improved findability, and establishing a distinctive visual identity, we empowered Snow Software to own its content and stand out in a crowded market.
Company
10up
Year
2021
Design Tools
Figma
