What I Do
And How It Helps You.
Turning a 25-year-old Excel labyrinth into a living, rule-driven engine that prices every “what-if” in a single click.
SERVICES AND SOLUTIONS
Ways I Can Make Your Product Shine
✨ User Interface (UI) Design
Pixel-perfect and purpose-driven.
I design scalable, intuitive interfaces rooted in real-world usability, creating smooth journeys from the first tap to the final conversion.
Solutions and Deliverables:
- UI Design for Web and Native Applications
- Design Systems (Creation & Expansion)
- High-Fidelity Prototypes (Testable and Developer-Ready)
- Visual Strategy & Design Workshops
🧐 User Experience (UX) Design, Strategy & Research
Strong products are built on deep insights.
Through research and structured exploration, I uncover user needs, validate assumptions, and help teams define clear product directions that set them up for success.
Solutions & Deliverables:
- UX Audit of Current Website or Product: Find the Hidden Cracks Before Your Users Do.
- User Research & Persona Development
- Competitor Analysis
- Information Architecture and Sitemap
- User Journey Mapping
- Wireframing (Low and Mid-Fidelity)
🦾 Usability, Accessibility & Testing
A great product works for everyone.
I help teams ensure their experiences are intuitive, inclusive, and accessible, refining the details that create trust and loyalty..
Solutions:
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- Usability Testing (Get real feedback early and often)
- Accessibility Testing & WCAG Compliance Audits
- UX Consulting for Product Teams
- Strategic Guidance for Accessibility and Usability Best Practices)
MY PROCESS
Design Thinking with a Human Touch
I follow the Design Thinking methodology, a human-centred, solution-driven process that turns real user needs into impactful products. It's collaborative, iterative, and always grounded in intent.
- Empathise 🧠
Understand your users' world, their motivations, behaviours, and challenges through research and workshops. - Define 📝
Distil insights into a clear, focused problem statement that guides everything that follows. - Ideate💡
Explore bold ideas and creative solutions without judgment, focusing on quantity first, and refining quality through iteration. - Prototype 🛠️
Bring concepts to life quickly with wireframes and high-fidelity mockups, making ideas tangible and testable. - Test🔍
Validate assumptions, gather feedback and refine solutions until we find what works.
LET'S TALK
Don’t know where to start? That’s fine.
Most teams I work with don’t. We’ll figure it out together.
Let's turn ideas into intuitive, delightful, scalable digital experiences designed with humans (and real business impact) in mind.
